Hello, I'm Angela Son, a seasoned growth marketer passionate about social media storytelling and turning customers into fans. With 6 years of experience in the international entertainment industry, I have successfully driven acquisition, engagement and retention for Warner Brothers, StubHub and many other IT companies. I'm seeking the right brand, content or growth marketing opportunity. 

I believe in the power of social media storytelling to shape the future of marketing, and I strive to be at the forefront of this transformation. My ultimate goal is to collaborate with a company that can harness consumer insights from social conversations to deliver value to customers. 

Throughout my career, I have boosted organic traffic for IT companies, witnessing the profound impact of social media storytelling across various industries and roles. This has fueled me to leverage storytelling to create go-to-market campaigns and content that truly resonates with audiences, transforming customers into dedicated fans. 

At Warner Bros., I had the opportunity to produce and promote content marketing campaigns for TV and film enthusiasts on an OTT subscription platform. With this audience development experience, I learned to get to the heart of the audience, fulfill their dreams and scratch their itch. In a collaborative effort, I successfully built social communities of 5 million fans and achieved a 3% average growth in free-to-paying conversion per show launch. 

At StubHub, I expanded my responsibilities to include eCommerce product page SEO, influencer content management and blog content. Embracing a fan-first mindset, I addressed fans' pain points and reservations by producing and promoting informative, entertaining, and helpful content using the pillar-cluster model and long-tail keywords. Through this approach, I contributed a remarkable 14% annual sales increase from the organic traffic channel. 

Then I landed a unique opportunity to promote 11 talented individuals in an international music group called Omega X. Having promoted goods and services, I realized that promoting talents required a different approach focused on storytelling and relationship building. 

As the Global Brand Manager at Spire Entertainment, I leveraged the influence of K-pop on social media to build a strong online presence for the music group. Working closely with Helix Publicity, I secured media coverage on prominent platforms (Forbes, Cosmopolitan, BuzzFeed, NME, Twitter) and grew Omega X's social media following to one million in 10 months. 

Witnessing their dedication and gratitude for a second chance at their dreams was truly inspiring. I take great pride in propelling Omega X’s successful journey in K-pop.